What Is Custom Digital Wall Covering Printing?

Custom digital wall covering printing reproduces a client's own artwork, photography or pattern directly onto a printable wall covering base, seamed and scaled to fit a specific wall rather than tiled from a standard print size. Fabrich is one of a small number of companies in India able to do this at a quality level suitable for premium residential and hospitality interiors.

The process starts with the source artwork — which can be anything from a commissioned illustration to a high-resolution photograph an architect wants reproduced at mural scale — and works through colour calibration, seam planning around the wall's actual dimensions, and a substrate choice that matches the durability requirement of the space.

This is the only part of Fabrich's business where the company is the producer rather than the importer of an existing product, which is also why it's the highest-margin and most technically demanding service offered.